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Privacy Notice

Last updated: 1 September 2026.

This Privacy Notice explains how DFZS ENTERPRISES LTD ("DFZS", "we", "us" or "our") collects, uses, stores and shares personal data when you visit our website, contact us, enquire about our services, become a client, supplier or business contact, or otherwise interact with us.

1. Who we are

DFZS ENTERPRISES LTD is a company registered in England and Wales under company number 12879268. Registered office: 14 Charles Street, Gloucester, Gloucestershire, England, GL1 4AG. Email: contact@dfzsenterprises.com. Telephone: +44 7414 643142.

2. Personal data we collect

Depending on how you interact with us, we may collect your name, business or organisation name, job title, email address, telephone number, website URL, service interests, enquiry/message content, project requirements, correspondence, contract and billing information, transaction records, and technical information such as IP address, browser/device data, referring pages and basic server logs.

3. How we obtain your data

We collect information directly from you when you complete our contact form, email or call us, enter into a contract, provide account access or project information, or otherwise communicate with us. We may also receive business contact or company information from publicly available sources, referrals, clients, partners, advertising platforms, analytics tools or service providers where lawful.

4. Why we use your data and our lawful bases

  • To respond to enquiries and take steps before entering a contract — where processing is necessary to respond to your request or prepare a proposal.
  • To provide SEO, affiliate marketing, PPC and related digital marketing services — where processing is necessary to perform our contract with you.
  • To manage client accounts, billing, records, service communications and support — to perform a contract, meet legal obligations and pursue our legitimate interests in operating our business.
  • To operate, secure and improve our website and services — our legitimate interests in maintaining security, preventing misuse, understanding service performance and improving customer experience.
  • To comply with law, tax, accounting, fraud-prevention or regulatory obligations — where processing is necessary for a legal obligation or our legitimate interests.
  • Marketing communications — where we have consent or another lawful basis permitted by applicable data-protection and electronic-marketing rules. You can opt out at any time.

5. Digital marketing and client platform data

When delivering SEO, affiliate or PPC services, we may process business account information and limited personal data made available through client-authorised platforms such as advertising accounts, analytics tools, affiliate networks, search platforms, CRM systems and reporting tools. The client remains responsible for ensuring it has a lawful basis for personal data it instructs us to process. Where appropriate, our contract may include data-processing terms defining our respective controller/processor responsibilities.

6. Cookies, analytics and similar technologies

This website package does not intentionally deploy advertising or analytics cookies by default. Essential server-side technologies may be used where necessary for security or delivery. If we introduce non-essential analytics, advertising pixels, behavioural tracking or similar storage/access technologies, we will provide clear information and obtain consent where UK law requires it before those technologies are activated.

7. Who we share data with

We may share personal data only where necessary with hosting and email providers, IT and security providers, payment/accounting providers, professional advisers, subcontractors, advertising/search/affiliate platforms used for client work, analytics or reporting providers, regulators, courts, law-enforcement bodies, or a purchaser/adviser in connection with a legitimate corporate transaction. We require service providers to protect personal data and use it only for authorised purposes.

8. International transfers

Some technology, advertising, analytics, cloud or affiliate providers may process data outside the United Kingdom. Where UK data-protection law requires safeguards for an international transfer, we will use an applicable adequacy regulation, approved contractual safeguards, the UK International Data Transfer Agreement/Addendum, or another lawful transfer mechanism.

9. How long we keep data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, dispute and contractual requirements. Enquiry data that does not become a client relationship is normally reviewed and deleted or anonymised when it is no longer needed. Client, contract and financial records may be retained for longer where required by law or to establish, exercise or defend legal claims.

10. Security

We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. No internet transmission or storage method can be guaranteed to be completely secure.

11. Your UK data-protection rights

Depending on the circumstances and lawful basis, you may have rights to access your personal data, correct inaccurate data, request erasure, restrict processing, object to processing, receive certain data in a portable format, and withdraw consent where consent is the basis of processing. These rights are not absolute and legal exceptions may apply.

Your right to object: You may object at any time to our use of your personal data for direct marketing. You may also have a right to object to processing based on legitimate interests, subject to applicable legal grounds.

12. Automated decision-making

We do not intend to make decisions about website visitors or clients based solely on automated processing that produce legal or similarly significant effects. If this changes, we will update this notice and provide the information required by law.

13. Children

Our services are intended for businesses and professional users and are not directed at children. We do not knowingly seek to collect personal data from children through this website.

14. Complaints

Please contact us first at contact@dfzsenterprises.com so we can try to resolve your concern. You also have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO).

15. Changes to this notice

We may update this notice to reflect changes in our services, technologies, legal obligations or business practices. The latest version will be published on this page with an updated date.